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Pricing

Fixed-price web design for physiotherapy and MSK clinics.

All Pergonia Digital projects are priced on a fixed-fee basis. The price I quote is the price on the invoice. No hourly rate overruns, no scope-creep charges, no hidden extras. If something changes mid-project that affects the scope, I will tell you before touching it.

A website is a clinical asset, not a line item.

Most physiotherapy and MSK clinic websites use one of two or three template providers. The result is that most clinics look identical online. A patient comparing private physiotherapy to an NHS waiting list is making a judgment partly based on what they see on screen. A custom website built for your specialism, your location, and your patient journey makes a material difference to that decision. Both tiers below are a fixed, one-off investment. You own everything outright.

Physiotherapy website design built for the UK market.

Every MSK clinic web design project includes local SEO foundations, booking system integration, and condition-specific page architecture as standard — not as optional extras. The investment reflects work done properly, not padded agency overhead.

Website Packages

Growth Website

From £1,495

One-time fixed investment. You own everything.

For the independent clinic that needs a proper, professionally built website. Not a template, not a page builder. A real site designed and coded for your practice that gets you found locally and makes contacting you straightforward.

  • Up to 5 pages, custom designed
  • Mobile-first. Over 60% of patient searches happen on a phone
  • Local SEO built in as standard
  • GDPR-compliant patient enquiry form
  • Speed-optimised build
  • Launch support and one round of post-launch amendments
  • All source files on completion

Optional Growth Management: from £149/month

  • Managed hosting and domain
  • Content updates within two business days
  • Security and performance monitoring
  • No rolling contract. Cancel any time
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Most Popular

Advance Website

From £3,495

One-time fixed investment. You own everything.

For the established clinic that wants its website to actively drive new patient growth. Built around a content and SEO architecture designed to rank for condition-specific and location-specific searches, and structured to convert visitors into enquiries.

  • Up to 12 pages including condition pages, area pages and blog setup
  • UX and conversion architecture, structured to move a patient from awareness to enquiry
  • Booking system integration, Cliniko, Jane App and PhysiTrack where supported
  • Google Analytics and Search Console configured
  • Full local SEO foundations
  • All source files on completion

Optional Advance Management: from £249/month

  • Everything in Growth Management
  • Proactive monthly improvements
  • Priority one-business-day response
  • Monthly written performance summary
  • No rolling contract. Cancel any time
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Website Refresh & Landing Pages

Quoted individually

Scoped after initial site or brief assessment.

For clinics that have a website but know it needs improving, or need a single high-converting page for a campaign or new specialism. Scoped specifically to what the project requires, not a fixed bundle.

  • Website Refresh: assessed individually. Thomas reviews the existing site first
  • Refreshes typically complete in 2 to 4 weeks
  • Landing Pages: standalone single-page builds, typically 1 to 2 weeks
  • Same local SEO and GDPR standards as full builds
  • If a refresh is impractical, you will be told before any work begins

What affects the final price

  • Additional pages beyond the base count, priced individually in the proposal
  • Copywriting if Thomas writes the copy rather than the clinic supplying it
  • Custom booking system integrations beyond standard embeds
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After the build.

A website is not a one-time project. The clinics that get the most from their site are the ones that keep it updated, keep it ranking, and keep it reflecting where the practice is now. The optional management plans below are there for clinics that want that without the agency overhead. Full details of what each plan includes are on the Services page.

What's included Growth Management
from £149/month		 Advance Management
from £249/month
Managed hosting setup ✓ ✓
Cloudflare deployment support ✓ ✓
Direct support access ✓ ✓
Ongoing content adjustments ✓ ✓
Technical monitoring ✓ ✓
Priority support access — ✓
Monthly improvements — ✓
Monthly proactive site review — ✓

Payment structure.

All projects are billed in two equal milestones. The first payment, 50% of the agreed total, is due before design begins. The second payment, the remaining 50%, is due before the site goes live. Payment is by bank transfer or card. There are no direct debit arrangements.

Most Growth Website projects complete at or close to the starting price. Most Advance Website projects involve two to three additional pages and complete between £3,495 and £4,500. The full scope and price will always be confirmed in the written proposal before any work begins.

Management plans are always optional. Both plans run month to month. There are no minimum terms and no cancellation fees. Cancel with one month's written notice.

Pricing questions, answered honestly.

Common questions about pricing, ownership, and what happens after launch.

Why are custom websites more expensive than template websites?

Most physiotherapy clinic websites use the same template providers. They result in every clinic looking identical online. A custom site is designed specifically for your practice, your specialism, your location, and your patient journey. It takes longer and costs more. The difference is a site that ranks better, converts better, and reflects the quality of your clinical work rather than presenting a generic placeholder.

Is hosting included in the website price?

Hosting is not included in the one-off build price, but hosting setup and Cloudflare deployment are included in the optional management plans from £149/month. The right setup for your clinic will be confirmed at proposal stage.

Do I need to book a call to get started?

No. All projects begin with a written brief submitted via the contact form. There are no calls before briefing. Everything is handled in writing from the start. Start a brief here.

What happens after the website launches?

After launch, you own everything. All source files are yours. You can manage the site yourself or add an optional management plan from £149/month for hosting, content updates, and ongoing technical support. Management is never a requirement. There is no lock-in.

Can I move my management plan to another provider later?

Yes. You own all source files. Moving to another provider or managing the site yourself is always possible. There are no technical barriers to leaving.

Can I pay in instalments beyond the two milestones?

This is handled case by case for Advance Website projects above £4,000. Ask about it in your brief.

What if the project takes longer than expected?

The fixed price does not change due to delays on my side. If scope changes requested by the clinic extend the project, revised pricing is discussed and agreed in writing before any additional work continues.

Do you work with clinics outside Swindon and Wiltshire?

Yes. Pergonia Digital works with independent physiotherapy, osteopathy and MSK clinics across the UK. The brief and project process is entirely written. Location is not a factor.

Do I need to have copy ready before the project starts?

For Growth Website projects, a copy guide is provided to help clinics supply their own content. For Advance Website projects, a structured content brief is supplied at the start. Copywriting support can be scoped as an add-on if needed.

Not sure which service fits your clinic?

Start a brief and describe where you are. I will recommend the right approach.

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