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Website services for independent physiotherapy and MSK clinics.

Most clinics I work with are in one of three situations: they need a proper website for the first time, they have a website that is holding them back, or they have a website that is working and they want to keep it that way. There is a service for each.

Every service built around your clinic, not a template.

Not shared layouts. Not generic page builders. Each project is designed and built from scratch, by Thomas, specifically for your practice.

Growth Website, from £1,495

For the independent clinic that needs a professional, properly built online presence. Not a template. Not a page builder. A real website designed and coded for your practice.

  • Up to five pages, custom designed for your clinic
  • Mobile-first build. Over 60% of new patient searches happen on a phone
  • Local SEO structured for searches like "physio near me" and "osteopath in [town]"
  • GDPR-compliant patient enquiry form, connected and tested
  • Launch support and one round of post-launch amendments

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Advance Website, from £3,495

For the established clinic that wants its website to actively drive new patient growth. Not just an online presence. A site built to rank well, convert visitors, and reflect the depth of your specialism.

  • Up to twelve pages, including condition pages, area pages and a blog or resources section
  • UX and conversion architecture: structured to move a patient from "I need physio" to "I am calling this clinic"
  • Google Analytics and Search Console configured and connected
  • Booking system integration where supported, including Cliniko, Jane App and PhysiTrack
  • Full SEO foundations including condition-specific and location-specific structure

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Website Refresh

For the clinic that already has a website but knows it needs improving. Outdated design, poor mobile experience, copy that no longer reflects the practice. An existing site improved without the cost of a full rebuild.

  • Every refresh assessed individually. Thomas reviews the existing site and proposes what needs changing
  • Typical turnaround two to four weeks
  • If the existing site has fundamental technical problems that make a refresh impractical, you will be told before any work begins
  • Starting price indicative, scoped after initial site assessment

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Landing Pages

For a clinic running a specific campaign, launching a new specialism, or needing a single high-converting page for paid traffic or a referral programme.

  • Standalone single-page builds, typically one to two weeks
  • Same local SEO and GDPR-compliant form standards as full builds
  • Scoped and priced individually

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Growth Management, from £149/month

For clinics that want their website maintained, updated and kept working without thinking about it. Hosting and domain management, content updates, security monitoring and monthly reporting handled directly.

  • Hosting and domain renewals managed. The site stays live, fast and secure
  • Content updates actioned within two business days: new staff, opening hours, new services, seasonal content
  • Security and performance monitoring
  • No rolling contracts. Month to month, cancel any time with one month's notice

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Advance Management, from £249/month

Everything in Growth Management, plus active monthly improvement and strategic input. For clinics that want their site working harder each month, not just staying live.

  • Proactive improvements each month without waiting to be asked: page speed, copy refinements, SEO adjustments
  • Priority content updates, within one business day
  • Monthly written performance summary
  • No rolling contracts. Month to month, cancel any time with one month's notice

View management pricing →

What to expect from each service.

What you need to provide, what you get back, and how long it takes.

Growth Website

  • Typical turnaround: 3 to 5 weeks from project start
  • You provide: Clinic information, service area, existing branding if available, and your own copy (a copy guide is provided to help)
  • You get back: A fully built, tested and deployed site, with all source files, launch support, and one round of post-launch amendments included

Advance Website

  • Typical turnaround: 5 to 8 weeks from project start
  • You provide: Clinic information, service area, specialism detail, and content via a structured content brief supplied at project start
  • You get back: A fully built, tested and deployed site with analytics configured, booking system integrated where applicable, and all source files on completion

Website Refresh

  • Typical turnaround: 2 to 4 weeks from project start
  • You provide: Access to the existing site and notes on what is not working
  • You get back: Rebuilt structure, updated design, improved mobile experience, and refreshed SEO foundations

Landing Pages

  • Typical turnaround: 1 to 2 weeks
  • You provide: The offer, the intended audience, and any campaign context
  • You get back: A single conversion-focused page with GDPR-compliant form integration, ready for traffic

Growth Management

  • Ongoing: Month to month, no minimum term
  • You provide: Change requests and content as needed
  • You get back: A maintained, monitored site with content updates actioned within two business days and direct support without ticket queues

Advance Management

  • Ongoing: Month to month, no minimum term
  • You provide: Change requests as needed
  • You get back: Everything in Growth Management, plus proactive monthly improvements, priority one-business-day response, and a monthly written performance summary

Both management plans are available to all clinic clients, not only those who built with Pergonia Digital. New clients wanting a management plan without a build are assessed individually.

Booking system integrations.

The right booking system for your practice is already a decision you have made. Building a new website should not force you to change it.

Practice management & booking

The most common systems in this sector, integrated via widget, embed, or direct booking link:

  • Cliniko — booking widget embedded directly into your site
  • Jane App — booking portal integration with patient intake forms
  • WriteUpp — patient-facing booking linked from your site
  • Power Diary — online booking and telehealth link integration
  • Nookal — appointment portal embedded or linked
  • Acuity Scheduling — calendar integration for independent practitioners

Outcome tracking & patient engagement

Tools that support the patient journey beyond the booking, embedded where supported:

  • Physitrack — exercise programme and outcome measure integration
  • PhysioTools — home exercise plan links from your site
  • Keet Health — patient engagement and outcome tracking

If your system is not listed, confirm it in your brief. Most systems with a supported widget or embed link can be integrated. Booking system integration is included as standard in the Advance Website tier.

Professional registration display

Every site is structured to display regulatory credentials correctly — not just placed in a footer:

  • HCPC — Health and Care Professions Council registration for physiotherapists
  • GOsC — General Osteopathic Council registration for osteopaths
  • CSP — Chartered Society of Physiotherapy membership
  • IOO — Institute of Osteopathy membership

These are regulatory trust signals that matter to patients comparing private practitioners. They are treated as part of the page design, not an afterthought.

Questions about these services.

Practical answers about what is included and how the process works.

What is included in a custom website build?

Every build includes bespoke visual design, a mobile-optimised build, local SEO foundations, a GDPR-compliant patient enquiry form, and launch support. The Advance tier adds condition-specific and location-specific pages, blog integration, booking system integration, and GA4 analytics setup. See full pricing details.

Can I update the website myself after launch?

Yes. All source files are handed over on project completion. You own everything outright. If you want ongoing support for updates, the Website Management plans include content changes actioned within two business days for Growth, one business day for Advance.

Is hosting included in the build price?

Hosting is not included in the one-off build price, but hosting setup, Cloudflare deployment and SSL configuration are included in the optional management plans from £149/month. The right setup for your clinic will be confirmed at proposal stage.

Is local SEO included in the website build?

Yes. Local SEO foundations are included in every build as standard: semantic HTML structure, optimised meta tags, a Google-ready sitemap, and structured data markup. Every site is structured to rank for the searches patients use. "Physio near me", "osteopath in [town]", condition-specific searches. That is part of how every site is built, not an optional extra.

Do you integrate with booking systems like Cliniko?

Yes. Booking system integration is included in the Advance Website where the system supports a widget or embed. The most common systems in this sector are Cliniko, Jane App, WriteUpp, Power Diary, and Nookal. Outcome tracking integrations — Physitrack, PhysioTools — can also be embedded where supported. If your system is not listed, confirm it in your brief.

Not sure which service fits your clinic? Start a brief and describe where you are. I will recommend the right approach.

Ready to build a website that actually works for your clinic?

Tell me about your practice and what you need. I will come back within 48 hours with an honest recommendation. No calls, no pressure.

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